Sell tickets for your event
Whatever you’re putting on in South Africa – sport, music, festivals, attractions or family entertainment – you get world-leading technology, the marketing to fill your event and a local team beside you to sell, manage and grow it.
Local expertise, global ticketing
You get the best of both: world-leading ticketing technology and a South African team that knows your market – plus the marketing reach to get your event in front of more fans. From audience campaigns to data-led performance marketing, we help you reach the right people and understand what’s driving your sales. So you sell tickets with the confidence of a global platform and the support of a local one.
9K+
clients across 37 countries
50M+
potential users reached via owned & partner channels
352K+
contactable South African audience
WHY TICKETMASTER?
Selling tickets is more than putting your event on sale. Ticketmaster gives you the technology, reach and local support to fill your event, understand your fans and grow year on year.
FROM ONSALE TO EVENT DAY
Everything you need to sell, manage and grow your event, in one place:
FIND THE RIGHT TICKETING SETUP FOR YOUR EVENT
Every event is different. Whether you’re running a major fixture, a family attraction, a club night, a festival, a venue calendar or something completely unique, Ticketmaster can help you find the right ticketing setup.
Sports & Rugby
For clubs, fixtures, tournaments and high-demand match days – support secure entry, improve the supporter experience, manage access control and track performance where it matters most.
Attractions & Family Entertainment
For attractions, exhibitions, family entertainment, timed-entry experiences and recurring events – create simple booking journeys, manage attendance clearly and support flexible operations.
Clubs & Local Events
For club nights, grassroots music, comedy, cultural events, community experiences and recurring local programming – create, sell and manage tickets with flexibility and control.
Festivals
For festivals, greenfield events, multi-stage programmes and large-scale productions – manage demand, ticket types, access, reporting and event-day operations with confidence.
Venues
For stadiums, theatres, clubs, arenas, attractions and multi-purpose spaces – support your ticketing across one-off events, recurring programmes, memberships, access and reporting.
Not Sure Where You Fit?
Planning something different? From greenfield events and niche experiences to new formats, pop-ups and one-off concepts, tell us what you’re building and we’ll help you find the right ticketing setup.
MORE WAYS TO SELL: DISTRIBUTED COMMERCE
Your event, wherever fans are looking. We surface your tickets across the platforms and partners fans already use – so more of the right people discover your event, and more sell, with no extra work from you. Distribution partners include:
Our Clients
Organisers across South Africa trust us with their events
From national sport and major venues to festivals, music, attractions and family entertainment, organisers of every size choose Ticketmaster for technology, support, flexibility and confidence.
“Showtime Management moved to Ticketmaster across both our stadium and theatrical shows. We have found the technology of the platform to be way ahead of any other competitor in South Africa with the tools available giving the promoter the ability to increase Average Ticket Sales and over all show revenue. The competency of the staff, the attention to detail, the proactive nature and knowledge of the management team, together with the technological tools have made the transition to Ticketmaster a no brainer and we looking forward to utilising the platform and understanding the available tools further, in order to grow our business!”
Tony Feldman
Showtime Management
“Ticketmaster is our one stop shop for ticketing for events under the auspices of SA Rugby. They continue to maintain the highest professional staff & service to best fit our ticketing needs. Be it for our major events like our annual Cape Town SVNS which attracts grounds of over 70 000 spectators per weekend or smaller scaled events like World Rugby’s U20 Championships and WXV2, Ticketmaster always goes above and beyond to provide excellent service to us!”
Yusuf Jackson
General Manager, SA Rugby
FAQs
What does working with us look like? Every client relationship is different, but we’ve collected answers to common questions to help you understand what that means for you before you get on a sales call.
Can I sell tickets for any size of event?
Yes. Ticketmaster supports events of every size, from a single independent event to a full stadium or venue programme – across sport, music, attractions, festivals and family entertainment and more!
Do I have to manage everything myself, or can your team help?
Both. You can use flexible self-service tools to stay hands-on, and a dedicated local team is there to support you as your event grows – supported locally and reinforced globally.
How do I get started?
Tell us about your event using the form below, and we’ll recommend the right ticketing setup for you.
