Insights

Behind some of the world’s most successful live events is a technology and partner network built to connect fans with the live experiences they love. Ticketmaster is a global leader in live event ticketing, supporting millions of events each year. We help clients reach more fans with secure, reliable experiences, even during the highest demand […]

Fan behavior is evolving. Discovery is no longer limited to search engines or social platforms, as more fans turn to AI platforms like ChatGPT to find events, compare options, and make decisions in real time. Ticketmaster is helping shape this shift with our app in ChatGPT, ensuring your events are discoverable in these emerging spaces […]

Unlocking New Ways to Find Fans Ticketmaster’s partnership with Apple continues to grow with the launch of Concert Discovery in Apple Music, a major feature in iOS 26.4 that brings live event discovery directly into the streaming experience. This evolution creates a powerful opportunity to reach high-intent fans when they are most engaged. By embedding […]