Behind some of the world’s most successful live events is a technology and partner network built to connect fans with the live experiences they love.
Ticketmaster is a global leader in live event ticketing, supporting millions of events each year. We help clients reach more fans with secure, reliable experiences, even during the highest demand moments.
Ticketmaster works with promoters, artists, venues, clubs, and teams across concerts, sports, arts and theatre, festivals, and nightlife. We provide the tools, technology, and expertise to help you sell tickets, reach your fans, and deliver seamless event experiences.
From general admission (GA) events and club shows to stadium tours and global sporting events, Ticketmaster supports events of all sizes across every major live entertainment category.
Built for Every Type of Event
No two events are the same. That’s why flexibility is at the core of the Ticketmaster platform.
We support:
- General admission (GA) events and festivals
- Clubs and nightlife venues
- Seated venues, arenas, and stadiums
- Sports leagues and teams
- Arts, theatre, and cultural institutions
Whether you’re managing a high-volume onsale or a smaller, recurring event, our platform is designed to adapt to your needs, with easy-to-use tools that give you control over how tickets are sold and managed.
One Platform Across the Entire Event Lifecycle
Ticketmaster brings together the essential tools needed to plan, build, manage and grow your events, all in one place.
Our platform supports:
- Event setup and ticketing management with templates and flexible configurations
- Marketing and distribution channels to help reach your fans and drive demand
- Secure, stable infrastructure built to handle high traffic during busy onsales
- Digital ticketing and entry solutions for smooth event day operations
- Global fan insights to help inform decisions and improve conversion
- Ticket sales on a global, trusted, and secure marketplace that drives demand and discovery
By connecting these capabilities, Ticketmaster helps you run events more efficiently and make better decisions at every stage.
Connecting Your Events with Your Fans
Reaching the right audience is critical to event success.
Ticketmaster helps connect your events to a broad network of fans while supporting local strategies tailored to how audiences discover and purchase tickets. Through our Distributed Commerce network, your events are integrated with global platforms like Apple, Google, Meta, and OpenAI / ChatGPT, placing your tickets in front of fans while they search, stream, and discover.
This extended reach happens seamlessly, with no additional effort from your teams, making it easier for your fans to find and buy tickets through trusted channels. With one of the largest partner networks in live entertainment, your events appear in more places where fans already spend time.
By reaching fans at the right moment, we help turn interest into ticket sales and drive better attendance.
Designed to Grow with You
Ticketmaster supports partners at every stage, from independent promoters and clubs to major venues, sports teams and international tours.
Whether you’re:
- Running a single venue or multiple locations
- Expanding into new markets
- Looking to increase ticket sales and attendance
- Managing a growing calendar of events
Our platform and teams are built to scale alongside your business. With global reach and local expertise, we help you succeed in different markets while keeping operations simple.
A Partner Focused on Your Success
Ticketmaster combines global experience with local expertise to support live event organizers around the world. Our focus is on providing industry-leading technology that helps deliver successful events and better fan experiences.
From onsale to event day, Ticketmaster delivers the reliability, reach, and performance you need to succeed.
